Think of ways to increase your business other than spending hundreds or thousands or millions of dollars. Stand out from the rest. Take a calculated risk. Sponsor your local High Trek Adventure urban race 
At High Trek Adventure we shy away from spending money on advertising. This year we’ve actually only spent $130 on marketing!!! No lie! Instead we have our secrets that drive traffic to our site and get people to our exciting urban adventure races!
We love buzz marketing, but how do you create buzz with no budget? It’s tricky but it can be done. Here’s the Bible for buzz marketing: Yep, it called Buzz Marketing by Mark Hughes. If you don’t have it, get it. If you have it, read it again!
One of our buzz marketing campaigns is getting Amazing Racers in our thrilling urban races. So far Kynt & Vyxsin, Andrew (team Dandrew), Jodie (this past season), Kelly & Christy and Mark & Bill have all raced and created tons of excitement!
What are your wonderful buzz tips? How are you getting people into your store? I would love to share secrets with you.
The Rochester, NY urban adventure race is this Saturday, May 30. There’s still room to join!
