Dealers in each city will have the opportunity for advertising tie-ins, says Crystal Worthem, Ford brand content and alliance manager. The cities are: Los Angeles, San Francisco, Las Vegas, New York, Miami and Atlanta.
“Escape Routes” is the latest extension of Ford’s aggressive push into social media marketing, a campaign being spearheaded by Jim Farley, group vice president of global marketing sales and service. Earlier efforts included the Fiesta Movement from 2010 and Focus Rally from 2011. The difference is that those two campaigns were online only. “Escape Routes” will air on a prime time network television.
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